A brand campaign celebrating the people who build what lasts.
CompanyCam partnered with Check It Productions to help bring Do Good Work to life— a brand campaign reframing the skilled trades as a modern, purposeful, deeply human career path.
“We don't hand you a process. We build one with you — around your brand, your goals, and what the work actually needs to do."
02 - OUR ROLE
Check It joined as a creative and production partner as the hero film concept continued to evolve. We collaborated closely with CompanyCam’s internal team to refine the narrative direction, then carried the production forward while working in tandem with their editors.
STRATEGIC COLLABORATION
Refined hero film concept + narrative direction
Script and story strategy built around the trades community
Talent direction - real CompanyCam customers, not actors
Production Leadership
Full production and post-production management
Multi-city shoot across Arizona, Nebraska, and Baltimore
Lean, nimble crew — maximum mobility without sacrificing quality
CREative execution
60-second hero brand film
Social media cutdowns
3 influencer stories videos
3 min Influencer hero video
Compilation of all 3 stories
(3) 1-2 min videos of all stories
(3) :30 second cut down of all stories
03 - THE CHALLENGE
Skilled tradespeople are the backbone of modern infrastructure —yet today, the trades face a perception problem. CompanyCam wanted to:
Celebrate the people doing good work
Shift from product-focused messaging to a Purpose-forward brand identity
Build emotional connection
Reframe the trades as a meaningful career path
They turned to Check It to bring this campaign to LIfe through
grounded, human-centered filmmaking
that could influence both brand perception and community sentiment.
04 - THE APPROACH
We're not showing up with a template.
We're building the plan around your reality.
Read more about our approach →
Alignment
We dug into CompanyCam's brand, audience, and what the trades community actually needed to hear before we touched a camera.
Production Planning
Custom roadmap built around active job sites, real tradespeople on the clock, and a three-state shoot without bloated crew.
Production
Lean crew, clear roles, three cities. We worked around their schedules so the work felt real — because it was.
Post-Production
Collaborated directly with CompanyCam's editorial team to deliver a cohesive campaign suite on time and on brand.
Emotional intelligence runs through every phase — knowing when to listen, when to push, and when to get out of the way and let the moment happen
05 - THE WORK
Hero Film
A cinematic, emotionally grounded film honoring the legacy, purpose, and pride within the trades—told through real job sites, real people, and a lived-in visual style that reflects the world of the work. A poetic celebrity voiceover brought depth and familiarity, weaving together moments captured across three distinct regions of the country.
Influencer Series
Check It led creative direction, production and post-production for the Do Good Work Influencer docu-series, partnering with a dedicated internal team to deliver a cohesive, efficient extension of the campaign.
06 Production highlights
Multi-week production across Arizona, Nebraska, Colorado, British Columbia, Utah, Washington and Baltimore.
Cast using real CompanyCam customers for authenticity
Lean, highly skilled crew enabling mobility and adaptability.
Cinematic visuals with a documentary sensibility
Cinematic visuals with a documentary sensibility
06. the impact
The Do Good Work campaign reached deeply into the trades community— delivering strong emotional resonance and measurable performance results.
81.3M
TOTAL IMPRESSIONS
50.4M
TOTAL VIEWS
179k
LINK CLICKS
Creative Nebraska Awards
Gold — Do Good Work, Karly The Sparky Single Spot
Gold — Do Good Work, Slimbrick Single Spot
Gold — Do Good Work, Jarod Coffman Single Spot
Gold — Do Good Work, Campaign Hero Video
Gold — Do Good Work, Full Campaign
Best of Show — Do Good Work, Full Campaign
⭐⭐⭐⭐⭐
Brand Impact
Elevated CompanyCam from product-centered messaging to purpose-driven storytelling
Built emotional equity in a category dominated by functional communication
Strengthened community connection with tradespeople
Positioned CompanyCam as a champion of the real workers behind the work
07. The Takeaways
The Do Good Work campaign demonstrates Check It’s belief that brand momentum is cultivated through work that features the stories and people connected to your brand.
By uncovering the emotional core of the trades and building a cinematic narrative around real people, Check It helped CompanyCam build resonance, credibility, and long-term brand value.
This project is a template for how we partner with growing brands and creative teams to create authentic, intentional work that drives results.
At Check It, we don’t just produce content.
We create work that feels lived-in, honest and true.
Work that connects.
Work that lasts.
Work that does good.